Types of campaign
SMS offers huge versatility when it comes to the types of campaigns that may be delivered. You’ll find a few examples below.
Reminders
Send SMS notifications reminding users of an appointment or reservation, etc. when the date approaches. You can also take the opportunity to encourage them to cancel if they cannot attend, and therefore be able to replace them if necessary.
Confirmation
Ensure that your booking, purchase or subscription confirmations are received correctly through the channel offering the greatest chances of being read.
Order status
SMS to inform and reassure the customer when the delivery process is long. It is the typical message informing that the order has left the warehouse or that it is in delivery.
Key dates
Take advantage of important dates in the calendar (Black Friday, Christmas, etc.) to send campaigns, or go one step further and send personalised SMSes to subscribers on important days like their birthdays.
Deals and promotions
Send deals and promotions by segment to the most interested customers, and ensure that they receive and read them.
Cross-selling and up-selling
SMS marketing campaigns represent a very effective method of getting customers to make purchases of similar or superior items or services, increasing the average order value.
How to send a campaign via SMS
With our premium SMS service you will be able to send campaigns in four steps:
If you prefer, you can see this short tutorial and learn how to send campaigns in just a few minutes.
Good practices
Never send anything to any user who has not given you their express consent. This is illegal and will only result in fruitless campaigns.
Offer the option to unsubscribe easily
Sending SMSes to someone who is not interested in receiving them is a useless expense. As such, if a user wants to stop receiving your campaigns, the best thing you can do is to make the unsubscription process as easy as possible.
Confirmation
Ensure that your booking, purchase or subscription confirmations are received correctly through the channel offering the greatest chances of being read.
Do not send spam
Only send important messages that offer value to the subscriber to help your campaigns achieve their desired performance.
Take into consideration at what time you are sending
SMS is a more intrusive communication system than others systems such as email, and as such you should avoid sending messages during non-working hours and weekends so as to not bother clients at inappropriate times.
Personalise
Personalise how you communicate with your subscribers, including data such as their name. This will improve their relationship with your brand and boost loyalty.
Create segments
Make deliveries only to those who will be interested in each campaign, segmented according to your database.
Divert to an optimised landing page
SMSes will be opened on mobile devices, and as such, you’ll need to make sure that the landing page to which you hope to redirect subscribers has a responsive design allowing for its proper presentation and use on said devices.
Check the reports and improve your strategy
Once you have delivered your campaign, check your reports and assess its success, identifying any points for improvement in the future.